Between the craziness (and awesomeness) of the Thanksgiving holiday and a recent blizzard that dumped almost 10 inches of snow in Chicago a few weeks ago, it has definitely been a while since we last shared a new blog post. Now that we’ve all slept off our turkey-induced comas and thawed out from the snow, I thought it was time to share that next blog post. In this post, I want to share some insight into building a powerful sponsorship kit!
We talk with a ton of event producers on a daily basis, and from those conversations, one constant topic always bubbles up – the sponsorship kit. When we ask to see the existing sponsorship kit, most don’t even have one, or the kit they are currently using could really use some love! So we sat down as a team and thought, is there a way we can share our knowledge of sponsorship proposals on a larger scale? What came out of that brainstorm was an idea for a free guide on building a powerful sponsorship proposal. It is one of the most important tools for our team when selling, as it is one of the first pieces of information that a brand or agency will request when evaluating sponsorship opportunities. (FYI – if you want to download our free guide, visit our site and download a copy for free!)
I won’t spoil too much, but this is a nice step-by-step guide to really understanding what is important to include in a sponsorship deck. From basic information about the event to in-depth demographics and potential opportunities, a sponsorship kit gives those interested very high-level information in preparation for that first initial call.
So I encourage you to check it out. Download the guide for free! I hope it gives you some good insight into what you should include when building out your next sponsorship kit. Our team has also built a lot of these for our clients, and if it’s something that you need a little extra help on, just let us know.
We hope you find value in the guide, and look forward to chatting with you! If you need help with your next sponsorship kit, feel free to give us a shout!
Cheers!
MB